Despite the challenges of 2021, the Victorian land market has remained resilient, with sales peaking at record highs amongst limited stock, prices have continued to stay positive even with the emergence of some affordability constraints.<\/p>\n
Buyers are still confident and positive about the future with confidence also coming from interstate and international border restrictions lifting.<\/p>\n
Julian Coppini, CEO of project marketing at Oliver Hume said enquiries remained high with investors being an increasingly important segment of land sale transactions, with investor demand underpinned by record low interest rates, increased confidence and expectations around future price growth.<\/p>\n
![\"Sales](\"https:\/\/www.apimagazine.com.au\/media\/1001596\/Graph1.jpg\")
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Source: Oliver Hume research January 2021 \u2013 November 2021<\/p>\n
The Victorian greenfield market is gearing up for a positive 2022 too and will continue to provide opportunities to buyers looking to secure affordable property. With residential property market prices reached new records in 2021 having a knock-on effect on the local greenfield markets seeing new price peaks.<\/p>\n
The affordability factor in greenfield markets across both metropolitan Melbourne and Regional Victoria is the driving force for a healthy interest from buyers in 2022.<\/p>\n
Oliver Hume\u2019s National Head of Research George Bougias said metropolitan and regional growth area markets, where prices remain well-below the Melbourne average, would continue to attract those looking to enter the market and existing owner-occupiers (looking to either upgrade or downgrade).<\/p>\n
\u201cWith Melbourne\u2019s median house price now above $1 million \u2013 and affordability increasingly important \u2013 we continue to see growing interest in both metropolitan and regional greenfield land markets in key local government areas (LGAs),\u201d<\/p>\n
\u201cThe Mitchell Shire is one of the most affordable municipalities and has several advantages including easy access to Melbourne\u2019s northern region.\u00a0 Median land prices are just over $300,000.<\/p>\n
\u201cMelbourne\u2019s northern (Hume and Whittlesea LGAs) and western (Wyndham and Melton LGAs) growth corridors saw robust price growth over the year (to the three months ending November 2021).\u00a0 However, median prices remain well-below $350,000.<\/p>\n
\u201cAlthough prices are higher in the south-east growth corridor municipalities of Casey and Cardinia, these markets are also expected to see demand from a range of buyers.\u201d Mr Bougias said.<\/p>\n
Median Greenfield Lot Price ($)<\/strong><\/p>\n Source: Oliver Hume. *Quarter ending November.\u00a0 *Quarter ending August*.<\/p>\n Based on Oliver Hume research buyers aged between 33-40 still remain the key greenfield buyer, but it should be noted that this age segment includes upgraders and investor purchasers as well as first home buyers purchasing later in life.<\/p>\n Source: Oliver Hume research January 2021 \u2013 November 2021<\/p>\n \u201cThese buyers include, especially, existing owner-occupiers in Melbourne\u2019s south-east and eastern regions who have enjoyed healthy capital gains and looking to utilise their equity.\u201d<\/p>\n With borders opening and international travel starting back up we should see increased migration, population growth, and improved labour market and consequently a stronger outlook towards economic recovery and a greater pool of potential buyers.<\/p>\n However we may start to see pricing and volumes being impacted by affordability constraints and tighter credit conditions.<\/p>\n \u201cThe broader slowdown in the general residential property market is likely to play a role.\u00a0 We have seen, for example, price growth moderating in recent months and more listings coming to the market.<\/p>\n \u201cNevertheless, market around Australia each have their own unique opportunities and factors driving the next phase of the cycle, said Mr Bougias.<\/p>\n \u201cMelbourne\u2019s outlook, in particular, is underpinned by the city\u2019s recovery from extended lockdowns and the opening of the economy.\u00a0 Although online platforms remain important, with COVID-19 seeing widespread adoption of technology, buyers are now able to inspect properties after many months of lockdowns.\u201d<\/p>\n Mr Bougias said the outlook for many other key greenfield markets nationally is also positive with a range of trends expected to shape 2022.<\/p>\n “South-East Queensland will continue to welcome many more interstate migrants, continuing trends observed before COVID-19,\u201d he said.<\/p>\n \u201cMarkets in regional areas and smaller capital cities, for example Adelaide, are arguably at the beginning of a new phase of their growth with many potential buyers increasingly aware of their outstanding lifestyle and value propositions.\u201d<\/p>\n<\/p><\/div>\n\n\n
\n Municipality<\/th>\n Nov-Sep* 2021<\/th>\n Q-o-Q
Aug-Jun** 2021<\/th>\nY-o-Y
Nov-Sep* 2021<\/th>\nQ-o-Q
Aug-Jun** 2021<\/th>\nY-o-Y
Nov-Sep* 2021<\/th>\n<\/tr>\n\n Cardinia<\/a><\/td>\n $395,000<\/td>\n 10.0%<\/td>\n 13.2%<\/td>\n $36,000<\/td>\n $46,000<\/td>\n<\/tr>\n \n Casey<\/td>\n $412,000<\/td>\n -0.5%<\/td>\n 18.9%<\/td>\n -$2,000<\/td>\n $65,500<\/td>\n<\/tr>\n \n Geelong<\/a><\/td>\n $334,000<\/td>\n 11.0%<\/td>\n 21.9%<\/td>\n $33,200<\/td>\n $60,000<\/td>\n<\/tr>\n \n Hume<\/td>\n $337,000<\/td>\n 4.3%<\/td>\n 7.3%<\/td>\n $14,000<\/td>\n $23,000<\/td>\n<\/tr>\n \n Melton<\/a><\/td>\n $342,500<\/td>\n 2.5%<\/td>\n 13.8%<\/td>\n $8,500<\/td>\n $41,500<\/td>\n<\/tr>\n \n Mitchell<\/td>\n $304,750<\/td>\n 10.4%<\/td>\n 19.5%<\/td>\n $28,750<\/td>\n $49,750<\/td>\n<\/tr>\n \n Whittlesea<\/a><\/td>\n $339,500<\/td>\n 3.2%<\/td>\n 11.3%<\/td>\n $10,500<\/td>\n $34,500<\/td>\n<\/tr>\n \n Wyndham<\/td>\n $322,500<\/td>\n 3.7%<\/td>\n 3.7%<\/td>\n $11,600<\/td>\n $11,500<\/td>\n<\/tr>\n \n Metro Melbourne (Conventional)<\/td>\n $350,000<\/td>\n 7.7%<\/td>\n 11.3%<\/td>\n $25,050<\/td>\n $35,500<\/td>\n<\/tr>\n \n Metro Melbourne (All Lots)<\/td>\n $349,000<\/td>\n 7.4%<\/td>\n 10.7%<\/td>\n $24,000<\/td>\n $33,800<\/td>\n<\/tr>\n \n Median (All of Victoria)<\/td>\n $343,000<\/td>\n 9.2%<\/td>\n 12.5%<\/td>\n $29,000<\/td>\n $38,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n ![\"Age](\"https:\/\/www.apimagazine.com.au\/media\/1001596\/Graph2.jpg\")
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